Clients wishing to place their banner ads on the Google Display Network, often ask about which banner sizes they should opt for.
The Research
Here are the basic options:
- Banner: 468 x 60;
- Leaderboard: 728 x 90;
- Square: 250 x 250;
- Small square: 200 x 200;
- Large rectangle: 336 x 280;
- Inline rectangle: 300 x 250;
- Skyscraper: 120 x 600;
- Wide skyscraper: 160 x 600;
- Half page: 300 x 600.
In order to answer this question we carried out a brief research. Even though it’s small, it does involve the Mobile leaderboard banner (320 x 50), as it’s only available in non-animated image ads. We conducted a sampling of 20 million impressions and here’s what we got: So, the top-3 most effective banner sizes appeared to be:
- Leaderboard: 728 x 90;
- Wide skyscraper: 160 x 600;
- Inline rectangle: 300 x 250.
We hope that these statistics will help you to choose the best banner ad size on the Google Display Network.
Afterword
We can’t disclose the project domain whose data was used in our research (NDA). In fact, we recommend trying all the possible options for maximum coverage, but there may be various reasons for clients to fail to do this.
Related Articles
Email Newsletter Design: A Complete Guide
The process of creating emails requires marketers to pay special attention to layout.
5 Effective Pipeline Metrics to Track and Boost Conversions
Consider pivoting your resources to these metrics to move targets and strategically move toward higher efficiency, effectiveness, and growth.
Banner Ads: Definition and Information
Banners on website pages and more. Let's understand display advertising and where it can be launched